Case Study

Satellite Installation

Web design and performance optimization for a security systems provider, built within a proprietary CMS templating system, delivering a custom-quality site with minimal load-time overhead.

Web Design Performance Proprietary CMS Security Industry

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satelliteinstallation.alibidealer.com

Client

Satellite Installation Sales and Service

Industry

Security Systems & Installation

Services

Web Design, Performance Optimization, CMS Integration

Region

Conway, SC, United States

The Challenge

A Security Company Stuck Inside a Template Engine

Satellite Installation Sales and Service is a security systems provider based in Conway, South Carolina. They offer a comprehensive suite of services, video surveillance, access control, burglar and fire alarms, home automation, intercom systems, data/fiber cabling, and health monitoring, across residential, commercial, and institutional clients.

The company needed a website that could present 9 distinct security solutions, 9 service categories, and 9 industry verticals in a way that felt organized rather than overwhelming. Each solution, service, and industry needed its own page for SEO targeting.

The catch: the site had to be built on Alibi's proprietary dealer CMS, a templating system designed for non-technical users. This platform came with a rigid template engine that generated bloated markup, limited design customization, and added significant overhead to page load times. The challenge was delivering a professional, fast-loading, conversion-oriented design that didn't look or feel like a cookie-cutter CMS template.

The Solution

Custom Design Within CMS Constraints, Optimized for Speed

I designed the entire site to work within the Alibi dealer CMS templating system, building around its limitations rather than fighting them. The approach was two-pronged: maximize what the template engine allowed visually, and minimize the performance cost of what it added under the hood.

The homepage follows a structured conversion funnel: a bold hero with a free assessment CTA, an industries-served grid with card-based navigation to each vertical, a tabbed security solutions section covering all 9 product categories, and a services overview linking to individual service pages. Two inline lead capture forms, one in the hero, one before the footer, keep the conversion path short.

On the performance side, I compensated for the CMS's inherent bloat by optimizing every element I could control: compressed image assets, minimal custom CSS that leveraged the template's existing styles where possible, lean JavaScript usage, and strategic lazy loading. The goal was to make the templating system's overhead invisible to the end user.

Key Features

What Was Built

A full-featured security company website designed and optimized within a proprietary CMS.

Conversion-Focused Homepage

A structured layout with hero CTA, industries grid, tabbed solutions section, services overview, and dual lead capture forms, all driving toward a free security needs assessment.

9-Tab Security Solutions Section

A tabbed interface presenting all 9 security product categories, from video surveillance to health monitoring, each linking to a dedicated solution page for SEO targeting.

Industries-Served Grid

A visual card grid covering 9 industry verticals, home, business, retail, education, healthcare, government, church, transportation, and financial, each with its own landing page.

Performance Optimization

Aggressive image compression, minimal custom CSS, lean JavaScript, and lazy loading strategies to offset the proprietary CMS's inherent bloat and maintain fast load times.

Multi-Page Service Architecture

9 individual service pages, from camera installation to on-site maintenance, each with its own URL, content structure, and call-to-action for search engine visibility.

CMS Template Integration

Custom design implemented within the Alibi dealer CMS templating system, working around its rigid structure to deliver a result that doesn't look or feel like a default template.

Results

Project Results

A professional security company site delivered within proprietary CMS constraints.

27+

Individual Pages
Designed

Security Solution
Categories

Industry Vertical
Pages

Lead Capture
Entry Points

Design Delivery: The final site presents Satellite Installation as a credible, full-service security provider. The homepage handles a large volume of content, 9 solutions, 9 services, 9 industries, without feeling cluttered, using tabbed interfaces, card grids, and clear section breaks to maintain scannability.

Performance Under Constraints: Despite the Alibi CMS's templating overhead, the site loads responsively thanks to image optimization, minimal custom code, and strategic asset loading. The custom design integrates cleanly with the platform's template engine, avoiding the generic look typical of CMS-generated dealer sites.

Content Architecture: Each of the 27+ pages follows a consistent structure, clear heading hierarchy, solution/service descriptions, and prominent CTAs, giving the client a solid foundation for both user experience and search engine crawlability.

Technology

Tech Stack

Design & Frontend

HTML5 / CSS3 JavaScript Responsive Design Alibi Dealer CMS

Performance

Image Optimization Lazy Loading Minimal CSS Strategy Asset Compression

Client Feedback

The site looks professional and loads fast, exactly what we needed. Betto managed to make it feel custom despite the limitations of our CMS platform.

Satellite Installation Sales and Service

Security Systems Provider, Conway SC

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